We are less than two months away from the annual shopping trifecta: Black Friday, Cyber Monday, and Giving Tuesday.
Over the years, the Black Friday tradition of blockbuster sales after Thanksgiving has morphed into an entire weekend of sales. Now Black Friday weekend is followed by Cyber Monday, a day dedicated to purchasing from online retailers. The entire shopping frenzy is capped off with Giving Tuesday, devoted to donating to 501C3 charitable nonprofit organizations.
Many shoppers wait for these sales to complete their holiday shopping or stock up for the year on discounted merchandise. Each year, records are being set with spending over Thanksgiving Day Weekend, with 2018 outperforming previous years.
According to AdWeek:
U.S. consumers spent $7.9 billion online on Cyber Monday 2018, officially making it the new reigning champ of U.S. ecommerce and topping the 2017 record of $6.6 billion by more than 19 percent.
According to Adobe Analytics, Americans spent 95 million hours shopping online on Monday. That works out to about 20 minutes a person.
Adobe found that 2.2 billion Cyber Monday transactions came from cellphones, marking a year-over-year increase of 55.6 percent. And as was the case on Black Friday, it was the first Cyber Monday that more than 50 percent of sales were from mobile devices. This accounted for 35.9 percent of revenue, a year-over-year increase of 18.3 percent. (On Black Friday, consumers racked up $2.1 billion in smartphone transactions.)
If you own any type of business, it's best to start planning early for the holiday advertising frenzy. Consumers are looking for these sales and discounts. Many retailers are beginning to advertise their promotions as early as October online.
Cote Media is your holiday advertising headquarters!
We have options for those who want to hand off their advertising AND for those who would like to do-it-themselves!
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Don't miss out on the holiday shopping frenzy this year! Contact Cote Media for all your holiday advertising needs!