New Ad Placements Now Available for Video in Facebook Messenger
Video continues to reign supreme in social media advertising for ROI and conversions. Just how successful is video compared to static advertising? According to Wordstream,
Marketers who use video grow revenue 49% faster than non-video users."
And that's just one of the stats proving the video is one of the most effective mediums for wooing new customers to your brand's tribe.
Facebook has a long list of tools it has created to help make video marketing easier and more effective for advertisers. Now, it's adding new placements to the list, with Messenger the most recent development.
How does the new update work? According to Facebook:
"Now you can extend the reach of your Stories ads by showing them in Messenger when you make a video views campaign. In the Placements section, select Edit Placements and select Messenger Stories along with either the Facebook Feeds or Instagram Stories placements."
Videos in Messenger Stories expands the reach of your campaigns, but also may make it more convenient for new audiences to contact you. While already in the messenger app, an audience may find it more timely to contact your business when reminded within the app.
Use Messenger Story Ads to retarget to customers who have already started a conversation with your brand in messenger. Reach them while they are engaged in messenger and remind them to continue their conversation with your brand.
Don't miss the opportunity to remind your existing contacts in messenger that you are open for a dialogue with them, to answer their questions, and respond to their needs. You may take the opportunity to share videos that remind them to follow up on appointments or special offers already initiated in messenger.
"If people are already in Messenger, ads in Inbox will be a seamless transition to start a conversation with your business. Use Automatic Placements to take advantage of the Messenger Inbox placement. If you Edit Placements, Facebook Feed will also need to be selected since Inbox is not available as a standalone placement yet."
The combination of messenger and video has even more persuasive features when you consider additional stats. Consider this from WordStream
"Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text."
When you're hoping for your audience to retain your ad messages both from advertising content and from your actual messages, video in messenger is an important tool.
Need help developing video content and managing ad campaigns in Facebook Business Manager? Message us today!