Choose assets that make sense together when combined: You can choose up to 30 assets for your dynamic creative ad. However, we recommend that you prioritize quality over quantity. It's better to combine 2 strong assets than several assets you're not as confident about. If you don't have a lot of image and video assets yet, you can also combine multiple text assets as an easy way to get started.
Use multiple call-to-action buttons: What do you want people to do after they see your ad? Try a few different buttons to find out which are effective.
Reach the right people: Combine dynamic creative with Facebook Pixel so you can track the results of your ads and understand who's visiting your website. Learn more about Facebook Pixel.
Keep text short, clear and to the point: People scan Facebook and Instagram Feed and stories very quickly.
Avoid text on top of images: Use the text, headline and link description fields instead. You can also add a text overlay. Learn more about best practices for text in ad images.
Put the most captivating elements of your video in the first few seconds: Showcase your brand identity right away so people see and remember it, then bookend with your brand at the end. Trim your video to 15 seconds or less.
Design video for sound off but delight with sound on: People choose to watch videos with sound off in many situations, such as in public places. To design for sound off, use text and graphics, tell your story visually and use captions where you can (either with auto-captioning tools or an SRT file).
Choose the best aspect ratio for the placement: Most people hold their phones vertically so choose a vertical aspect ratio for Facebook and Instagram Feed and stories to cover more screen area.
Dynamic Ads can be previewed. In order to preview variations of your ad. Click View More Variations to preview your ads.
If you're looking for ways to take the guesswork out of ad combinations and to start putting machine learning to work for your ad campaigns, dynamic content is one way to start.
Dynamic content does not replace split A/B testing for your campaigns, as only some of the data on dynamic users is available. If you're looking for more rigorous information on how users interact with different ad sets, you will still need to use A/B testing with your content.
What's A/B testing? Simply put, when you serve two different ads to audiences and see which ads more positively impact them. You can do the same with home pages and landing pages on your website.
No matter what you're working on, it's important to not put all your eggs in one basket as the saying holds. Try split testing and dynamic ads to make your ad campaigns more aggressive.
Looking for help with Facebook Dynamic Content? Call Cote Media today!