Facebook / Instagram Business Manager Workshop (Level 1)



Attendees receive a general advanced training on using social media to maximize engagement, including basic social media advertising best practices. They’ll get a birds-eye view of how and why their entire digital media “presence” can work to produce compounded results. This will encompass website tips, tracking mechanisms, analytic dissection and Google.

 Attendees will be given the precise roadmap and step-by-step implementation processes for:
  • Facebook Business Manager,
  • Facebook Tracking Pixel (Google Analytics tracking code as well),
  • Business Instagram creation and linking to Facebook Business Manager,
  • FB/IG Ad Account creation/setup,
  • an introduction to Custom/Lookalike Audiences and paid Facebook/Instagram Advertising.


  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages
  • Conversions
  • Catalog Sales


  • Website
  • App Activity
  • Customer List
  • Offline Activity
  • VideoLead Form
  • Instant Experience
  • Instagram Business Profile
  • Events
  • Facebook Page


  • Commerce Manager
  • Catalogs


  • Custom Recommendations
  • Custom Conversions
  • Laptop

  • Facebook Business Account

  • Instagram Business Account

  • Instagram Business Account

  • Facebook Ads Account

  • Website

  • 3 Hours of Presentation

  • 1 Hour of Q/A and Individual Problem Solving Recommended

“This class is game-changing!! Thought provoking, inspiring, and exciting, so much inside knowledge I had no idea about before! I learned how to use new tools for better content, how to use tools I had and didn’t know were there-how to use the tools to make the fun side of social media work for business and attract the people you want! Russ has such fun, down to earth and hilarious energy-love him, love the class, love the time spent. Thank you so much!” - A. Horsewood

"Russell Cote was here last weekend to teach a hands-on Social Media class! He gave great information on content strategy, helping everyone link their FB page & IG business accounts and in-depth pointers on how to use the FB Business Manager. It was a pleasure hanging out with Russ, we hope to see him again soon!"

Russ Cote of Cote Media leads social media workshops nation-wide. His events are not lectures; They are hands-on workshops where individuals leave with real results. Russ is an International Brand Manager who develops ad strategy worldwide using Facebook, Instagram, and Google.

Russ specializes in tailoring his workshop to your industry and empowering employees to be ambassadors for your brand. He also empowers them with real technical knowledge to launch effective results-oriented advertising campaigns through both personal and business Facebook pages.

The feedback he receives from his attendees is overwhelmingly positive -- many remarking that they were unaware of such methods for growing their business.

Want us to do this for you? Click here to purchase a full set-up.