Attendees receive a general advanced training on using social media to maximize engagement, including basic social media advertising best practices. They’ll get a birds-eye view of how and why their entire digital media “presence” can work to produce compounded results. This will encompass website tips, tracking mechanisms, analytic dissection and Google.
- Facebook Business Manager,
- Facebook Tracking Pixel (Google Analytics tracking code as well),
- Business Instagram creation and linking to Facebook Business Manager,
- FB/IG Ad Account creation/setup,
- an introduction to Custom/Lookalike Audiences and paid Facebook/Instagram Advertising.