Social Media Marketing / Advertising Master Class



This course will gives you all the knowledge you need to run competent, targeted, relevant Facebook and Instagram advertising and remarketing campaigns to existing and potential customers. Attendance at Social Media Workshop 1 is highly recommended. This class makes certain assumptions as to the competency of attendees.This class picks up where the first Social Media Workshop leaves off. The class assumes that attendees have:

1) Created their Facebook Business Manager,

2) Installed their Facebook tracking pixel,

3) Connected their Business Instagram Account,

4) Created their first Custom and Lookalike Audiences, and

5) are prepared to engage in a hands-on workshop exploring and creating all forms of Facebook/Instagram advertising campaigns.

Part 1. (90 minutes)

In-depth exploration and explanation of the several types of Facebook/Instagram ads, ad placements, targeting, budgeting & creative.

Part 2. (90 minutes)

Hands-on walk through the Facebook ad dashboard to create a campaign from start to finish. If attendees so choose, the class will end with them running their campaign.


  • Brand Awareness
  • Reach
  • Traffic
  • Engagement
  • App Installs
  • Video Views
  • Lead Generation
  • Messages
  • Conversions
  • Catalog Sales


  • Website
  • App Activity
  • Customer List
  • Offline Activity
  • VideoLead Form
  • Instant Experience
  • Instagram Business Profile
  • Events
  • Facebook Page


  • Commerce Manager
  • Catalogs


  • Custom Recommendations
  • Custom Conversions
  • Laptop

  • Facebook Business Account

  • Instagram Business Account

  • Instagram Business Account

  • Facebook Ads Account

  • Website

  • 3 Hours of Presentation

  • 1 Hour of Q/A and Individual Problem Solving Recommended

“This class is game-changing!! Thought provoking, inspiring, and exciting, so much inside knowledge I had no idea about before! I learned how to use new tools for better content, how to use tools I had and didn’t know were there-how to use the tools to make the fun side of social media work for business and attract the people you want! Russ has such fun, down to earth and hilarious energy-love him, love the class, love the time spent. Thank you so much!” - A. Horsewood

"Russell Cote was here last weekend to teach a hands-on Social Media class! He gave great information on content strategy, helping everyone link their FB page & IG business accounts and in-depth pointers on how to use the FB Business Manager. It was a pleasure hanging out with Russ, we hope to see him again soon!"

Russ Cote of Cote Media leads social media workshops nation-wide. His events are not lectures; They are hands-on workshops where individuals leave with real results. Russ is an International Brand Manager who develops ad strategy worldwide using Facebook, Instagram, and Google.

Russ specializes in tailoring his workshop to your industry and empowering employees to be ambassadors for your brand. He also empowers them with real technical knowledge to launch effective results-oriented advertising campaigns through both personal and business Facebook pages.

The feedback he receives from his attendees is overwhelmingly positive -- many remarking that they were unaware of such methods for growing their business.

Want us to do this for you? Click here to purchase a full set-up.