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Facebook Pixel is Essential for Social Conversions

What's the first bit of advice you are likely to receive from an e-commerce manager nowadays? Install the Facebook Pixel post haste.  But Facebook is dead, managers say. My clientele is only on Instagram. We only want to advertise on Instagram. We have Google Analytics. Why do we need that? Business managers don't immediately understand that Facebook OWNS Instagram and its Pixel is useful for both platforms. Therefore, even if you are stuck on Instagram, the Pixel is applicable for both platforms. What exactly is the Pixel and why is it a necessity? The precursor to the Pixel is the Google Tracking Code for Search Engine Console and Analytics. The Google code is also added to a website's header. It...

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Why Have a LIVE Social Media Workshop?

A LIVE social media conference for your employees is an indispensable necessity for almost every type of business and organization. With the growing power and influence of social media to make or break any organization, a social media workshop is something that should not be skipped or postponed.

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What's Your Social Media Policy?

Businesses and organizations are faced with unprecedented challenges and opportunities today. Before the advent of smartphone technology and social media, business owners would lock their offices or shops at the end of the day and go home. Now, it's as if each of your employees are walking around with a key to your business every day and all day -- right on their smartphone. 

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