So, you’ve heard the buzz about social media marketing. More and more businesses are jumping on the bandwagon, and creating or expanding their online presence. More news stories and blog posts are trumpeting this “new media” as the next step in business evolution. But you’re still not convinced.
It can, according to Social Media Today. If you’re a business owner who earns $70,000 a year, your time on social media may be costing you more than $30,000 annually.
Studies show that up to 70% of small businesses are already using social media as a marketing tool, and spending on social media marketing is projected to rise by as much as 35%. Of businesses who aren’t currently taking advantage of the medium, over 40% say they intend to start within the next three months. That means that many of your competitors have embraced new media as part of their arsenal, and more are ready to sign up. So the question is:
With the rapid growth of New Media Marketing, we’re noticing a wealth of articles and information available at the click of the “search” button… The problem for businesses is, the information can be – if not confusing – downright contradictory. For example, we read a scathing article at Business Insider titled “Why I Will Never Hire a Social Media Expert”. The writer is trying to make the point that you don’t need a social media expert, because he can do it on his own… and you can, too.