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Facebook and the “Tao of Cross-Pollination”

From the ‘oh do you think so Doctor?‘ file, the WSJ trumpeted the report we highlighted here a few weeks back. But the ‘teachable moment’ from this report comes not in recognizing the obvious point that Facebook is the most widely-used platform for New Media marketing, but in understanding that the ages-old truism of not putting your eggs all in one basket applies equally to this specialized genre:

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“Old-School” Marketing Rules Still Apply

We call it “Classic” brand marketing around here, but the idea is the same. We agree and I personally haven’t seen anyone argue to the contrary. The only difference that I see between classic market research and new media research is that with the latter we now have the ability to instantaneously determine what your online consumers think and want from your product.

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Here come the eggheads!

No disrespect intended towards eggheads, Several elite business schools in the U.S. and abroad have added courses relating to social media over the past year, and the move couldn’t come fast enough. As an editorial writer in the Financial Times  puts it, business schools that don’t recognize the ubiquity of new technology risk lagging behind not only the students they aim to teach but also the recruiters who come to these schools in search of M.B.A.s.

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