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“Old-School” Marketing Rules Still Apply

We call it “Classic” brand marketing around here, but the idea is the same. We agree and I personally haven’t seen anyone argue to the contrary. The only difference that I see between classic market research and new media research is that with the latter we now have the ability to instantaneously determine what your online consumers think and want from your product.

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Here come the eggheads!

No disrespect intended towards eggheads, Several elite business schools in the U.S. and abroad have added courses relating to social media over the past year, and the move couldn’t come fast enough. As an editorial writer in the Financial Times  puts it, business schools that don’t recognize the ubiquity of new technology risk lagging behind not only the students they aim to teach but also the recruiters who come to these schools in search of M.B.A.s.

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Melding your Real and Virtual World Marketing

While the theory may not have worked out all that well for Gabriel Byrne and Kim Basinger in “Cool World”, syncing your classic marketing with your new media marketing is an increasingly important tool in your arsenal. We preach the fact that “old” media is in a steep and steady decline and yet we would be remiss not to recognize that a substantial percentage of people still get their news and views from television, radio and print media.

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