No disrespect intended towards eggheads, Several elite business schools in the U.S. and abroad have added courses relating to social media over the past year, and the move couldn’t come fast enough. As an editorial writer in the Financial Times puts it, business schools that don’t recognize the ubiquity of new technology risk lagging behind not only the students they aim to teach but also the recruiters who come to these schools in search of M.B.A.s.
Poo Monkey helping outWho knew! Econsultancy have worked with SEMPO to create a State of Search Marketing Report 2011, which has revealed some interesting findings into the trends of PPC, SEO and social media marketing amongst companies using agencies across 66 different countries around the world.
While the theory may not have worked out all that well for Gabriel Byrne and Kim Basinger in “Cool World”, syncing your classic marketing with your new media marketing is an increasingly important tool in your arsenal. We preach the fact that “old” media is in a steep and steady decline and yet we would be remiss not to recognize that a substantial percentage of people still get their news and views from television, radio and print media.
If you’re one of the three people reading this then no, you probably haven’t. We haven’t either. We’re not trying to specifically knock the magazine industry, but rather we only point out that this battle, for the immediate future, has a pretty clear winner:
This is a decent list: Building a site and not promoting it (through SEO, social media, PPC and all the various methods out there) is the same as opening a store on a street no one ever walks or drives down and then keeping the lights off, not having a sign and putting paper over the windows.