Commerce Manager is a platform to manage your catalog and sales on Facebook and Instagram.

Anyone can use Commerce Manager to create and manage a catalog, which holds all the items you want to promote on our platforms. You don’t need a shop to use Commerce Manager. However, if you sell physical products, you can choose to set up a shop on Facebook, Instagram or both. This creates a commerce account for you and unlocks additional tools in Commerce Manager.

Note: You can only select one catalog to connect to your shop. You can continue to edit this catalog but you can’t switch it to a different catalog later. Learn about best practices for using one catalog.