Standard events

META Business Manager Setup

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Events take place either as a result of Facebook ads (paid) or organic reach (unpaid). There are two categories of events: standard and custom. Standard events are actions with predefined names that we recognize and support across ad products. When you set up standard events using the Event Setup Tool, a partner integration, your pixel code, or Conversions API code, you can log those standard events, optimize for conversions and build audiences. Learn more about standard website events.

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Standard events

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Domain Verification

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CRM Integration

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Commerce Manager

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Facebook-Instagram Shops

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Brand Collaboration Center

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Catalog integration

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Business Organization Set-up

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Facebook Tracking Pixel Implementation

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Business Social Media Set-up

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Core Custom Audience Creation

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Core Lookalike Audience Creation

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Ads Manager Set up & Management

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