In 2019, Russ welcomed the Red Bank, NJ 5K Race Committee for a private workshop. Their goal was to use Facebook and Instagram advertising to sign up a historic, record-breaking number of participants for their annual 5K race. They also wanted to promote healthfair related events to take place that day and in the community.
Russ helped the group identify issues with their Facebook Instagram Business Manager and Pixel. He also gave them tips on how to develop targeted custom audiences. Ultimately, they engaged him for longer-term consulting on the race promotion and marketing.
In 2019, Russ led a large group of Paramount Beauty employees at BlackStone Steakhouse in Melville, New York on how to set-up and optimize their Facebook Instagram Business Manager for advertising success.
The Social Media Workshop provided business leaders with the tools to program their Facebook Business Manager for optimal success on Facebook and Instagram. He also guided them through the strategies for lookalike audience development.
This beginner workshop is typically followed by the Master Class which can be help the same day or on a different day for participants.
This customized private, 1:1 workshop was specially designed for a Red Bank business owner who had more advanced experience with the Facebook Instagram Business Manager.
However, once Russ began examining the owners' Manager, he was able to locate several issues that were not properly developed. The owner was happy he had double-checked his work with Russ and was able to properly program a new and more effective lead development strategy.